5 Tips For Better Business Cards
Why on Earth, do so many people treat one of the most powerful vardenafil tools in a business person's arsenal with such disregard?
The business card is mundane and taken for granted by so many in the business world; you can change that though.
Here are some tips Vampirella wake you up and put you a few notches above the competition;
1) This one really gets me; people will produce a business card from the standard lay-outs offered by a printer. That is not only a lazy approach, but boring and you shouldn't wonder why full coverage auto insurance card gets thrown away.
If you can't afford refinance my home have a graphic artist give that simple edge and notice-ability to your card; forget about going into business, but if you're already in business, hire the talent. You don't need to go over-board on graphics, but give your card a little more punch.
Graphic artists can go over-board with color, so always ask to see the graphic touches in black and white. If the card grabs your attention in black and white, it will certainly have impact in color. Keep it clean and simple.
2) Keep it simple and don't attempt to tell everything about your business in print on your business card. You want to pique the interest of the recipient and get a conversation going that will lead to some business.
If you don't have a jillion dollars to spend on a campaign similar to what was spent to make names like Microsoft, Rolex, and Panasonic household names, keep the name of your company or service simple. Remember; a confused mind says "NO."
You can always rename your company once you have the jillion dollars. Clever wording will go a lot further or a company name with a simple and easy to remember slogan.
3) What are the important items on a business card? Your company name, your name, and how to get a hold of you. Since we are in a global economy, a street address is becoming less of a requirement, but which city and country you are in is important. Email address is good, but not necessary and I'll tell you why in a moment.
You are going for impact. Your company name, who you are and how to get a hold of you is important. Clean and simple with a nice graphic touch and easy to read type. If you use "Old English" type on a business card; you're an idiot. Remember; Easy to read and a confused mind says "NO."
4) All business cards have two sides and you should use both. Just a logo on one side of the card is a nice touch, it's classy and has impact and immediately gives the receiver a visual to relate you to.
You don't want your business card to look like everyone else's, but you also don't want to have a "busy" looking card. This is your first impression card, it's the first impression they get of you and your professionalism after they meet and greet you and hear you speak. Make your card an extension of your professionalism.
Remember; the card is you on paper and a confused mind says "NO."
5) This is a very simple idea and it works great for me. Have more than one type of business card. Don't be a business fool; Spend the money.
I have five business cards for a number of reasons. I have an impact card and it's the first one that I hand to someone and it gets the "WOW" response, "Great business card." It sets the stage for what is to follow.
It tells the person that;
A) I'm not cheap.
B) I have style.
C) I'm creative.
D) I'm worth speaking with.
After you "wow" the recipient, you can give them a card with all the pertinent information on it; things like map to your location on one side of the card and email, fax, mobile, office, and international contact numbers and all the rest of it.
This, of course, is not the first card you lay on somebody. Impact and image first and then business details second. Pique their curiosity by giving them a card that "Wows" them and gets them talking to you, about you, and about the impact that your card had on them to others.
6) (Only because I don't count too well.) Treat your cards as a rare gift. I could go on and on about people who just shove a business card into your hands. Timing is everything and at the appropriate time you present your business card in a professional manner.
The real knuckleheads are the ones who come up to later and say, "I forgot to give you my business card." Even worse is when someone says, "I don't have a business card on me."
7) Always carry business cards with you and be able to easily access them. Having to pull out your wallet and search for a business card to give to someone is hardly the trait of a real professional. Don't let that be you; be ready with a great looking card.
True, business cards are a small matter and if you have an excuse why you don't carry them or the ones that you do carry are worn-looking... I'm really not interested in doing business with you.
Be professional and invest money to produce more than one business card to reflect what you do and how you do it, before you overspend on office coffee mugs.
Ps. Be sure to proof the card for errors before the presses roll. How do you explain a misspelled name to a potential customer, when the name is yours?
Lazz Laszlo is a former Investment Executive and Radio & Television Financial Reporter with many entrepreneurial endeavors to his credit. He spends his time as an emcee, public speaker, enjoying life and writing articles and eBooks about business, travel, retirement, strategy, and pleasure. To learn more, please visit Lazz's website; 925-wage-slave-alternatives.com925-wage-slave-alternatives.com